Draft Advert (2) 20/20 Life Drawing

This is the second advert draft for 20/20. We are happy with the punchline for this advert as it works effectively however there are technical alterations needed.

- The scene of the main character coming out of the curtains jumps straight to her walking down the corridor. The continuity here is not good and therefore we will alter this and instead of using curtains, she will change in a door that says 'female changing' and then walk out into the corridor.

- In the clip of her entering the room, the door used has no glass window, however in the last clip when she is shown through the door it is obvious it is not the same door. To overcome this problem we will have to film using a different door with a window. We will then use match on action to make it seem though she has entered through the same door.

- The characters who are shocked when she enters do not look as though they are grieving, nor do they look particularly surprised. To resolve this, we will have them sobbing, spluttering, mascara down their faces and a box of tissues. This use of mis-en-scene makes it more obvious as to what the setting is. 

- When entering the room, she is not in the shot so when filming the actual piece we will make it so she is more towards the centre.

-There is also an issue with proximity as she appears to be too close to the group- her feet are too close to the people in the circle. To fix this, we will ensure she is at a reasonable distance.

-The narrative is not that clear and therefore we will add a clip in the beginning for explanatory purposes. The dialogue will be as following:
Main character: Hi, I'm here  for the life drawing class
Receptionist: Great, go and change into your robe and then read the sign on the door for life drawing

Our TV advert

Here, we brainstormed the theorists that can be applied to our media product!

A2 media draft advert(1)

This is the draft for our advert for 20/20 and after shooting this, we realise that there are a number of alterations to be made. We followed the storyboard when filming, however when put into practice there were numerous shots that we need to alter, lengthen or add in. Firstly, there are some continuity issues including:

1. The camera angle is straight on in one shot and slanted in the next.
2. The paint moves place
3. She picks up a different toothbrush

Another aspect of this that we will alter is the narrative; we want her to seem as though she is in more of a rush. To do this we will show her grabbing her bag and a short clip of her getting dressed because the scene from her in the bathroom to straight out of the door jumps too quickly. We are also not going to show Kate brushing her teeth as we want the paint on her teeth to be the punchline at the end. Instead a clip from behind showing the action is enough to explain to the audience what is happening. The first 6 seconds will be filmed at night in the actual film to create a sense of realism as the lighting will be darker. Another clip we will add in is Kate turning off the light as the black out we have used in the draft is not enough to indicate that it is the next morning. The added sound effect of a birdsong in the morning in addition to the light change will be more o an obvious indication. For the last scene of her walking down the road, we need the clip to be longer as 'Should've gone to 20/20' does not appear for long enough and it ends quite awkwardly. Finally, there is a lack of brown paint on her teeth that can be easily altered as we didn't have any chocolate spread on the day but will make sure we do next time!

Web Pop-up Advert Picture Update



These are a few more pictures that we took as an update of our previous Web Pop-up pictures. We decided to go back and see how it looks from slightly different angles. We also used a banana to show what it would look like in the final Web Pop-up, this is to get a better idea of how it will look.

The first picture was taken to make it look like it's from a CCTV Camera, we have already talked about this shot previously and we all liked the idea of having it from this angle. We tried to take it from a slightly lower angle this time, this is to try and get a better picture of the robber and to make it more clear that the banana is the punch line. We had tried taking this picture from many different heights and after a while we decided that it could be quite hard to get the message across to the audience using this angle; the banana is not clear and you cannot see the robber enough in the shot.

In the second picture, we took this in front of a white wall to get a clear shot of the robber. This is not what we would use for our final Web Pop-up but we wanted to get an idea of how the robber should hold the banana. In this picture, the banana is slightly out of the shot but we have discussed this and think that if we had the banana fully in shot it would make it much more clearer of the situation and adds to the humour. We want the banana to be the main thing in the picture, also the closer it is to the camera, the bigger it looks.

In the third and fourth pictures, we took from the Cashiers point of view. After deciding that having a shot from a CCTV angle is out the picture, we choose to have it from this angle. We like the fact that this angle makes it more intimate for the audience and also gives a much more clear picture of the robber and his mistake. These are all draft pictures for what it will look like, but when taking the final picture we will most likely use a lower angle, this makes the Cashier looks vulnerable and the robber looks more powerful, even though what he thinks is a gun is actually a banana. We intend to use this angle and at the same time, incorporate what we talked about in picture two. So we want the banana to be much bigger and closer to the audience and the shot to be from the Cashiers point of view. We are using a different person to act as the robber, we are going to use a male student from our school who is much taller than we are, this way it is more of a stereotype for a robber.

Costume for Sponsorship

 

For the life drawing model we think a robe would be most appropriate. The one we are also using in our main advert fits the role perfectly! We will have to find a tie that is of the same colour. This should be easy.

The group in the bereavement support meeting will wear dull clothes;  black clothes to give the impression of mourning. This is essential as we want to make it as clear as possible through mis-en-scene that it is what they expect to see.

Update

We have come up with an idea for our second tv advert. The camera will scan over a couple having a romantic meal at home. It will then scan over to the kitchen and show an open tin of dog food among the ingredients used to cook the romantic dinner. Our initial idea was to show one of the couple preparing it, using dog food. But then an element of comedy is lost if the audience find our straight away. As a result of the way we are filming it, the advert will be relitively short. Therefore we have decided to use this idea for our sponsorship advert. This means we will use the life model idea for our second advert. While further discussing our sponsorship advert we have realised that we need more time to tell the audience what is actually happening. It may not be obvious that she is a life model unless we have her ask the receptionist where it is for example.

Storyboard for Sponsorship Advert

This is the storyboard for our sponsorship advert. Like in the Specsavers sauna advert (http://www.youtube.com/watch?v=VELQ39QAYP4) the audience wont realise the mistake the character has made until the character realises (the audience are therefore more likey to relate to the character's bad sight). To do this the audience can't know it's a bereavement support meeting until right at the end; the only bit of the group you see is in shot 3 when the back of someone's head is seen watching the character rush over. This does not reveal anything as it implies that it could also be a life drawing room.

To keep the professionalism of the advert no nudity will have to be shown and we will imply this through shot 4 and 5.

The door closes in the last shot revealing the sign saying 'Bereavement Support Meeting'. We chose this meeting, and not say an AA meeting, because it makes the nudity even more innappropriate and therefore funny. This is also a perfect space for our logo and slogan to appear.

Location Shots For Web Pop-up

Basing our decision of what bank cashiers look like on online research (left, right) and our own knowledge on this, we chose to shoot the pop-up image in the location below. It is the reception of our school and the nature of any reception gives an impression of a bank. Particularly because of the glass and the slot at the bottom (as if for passing money through).

Our original plan was to have the pop-up from the cashiers point of view, so the robber would be pointing the banana at the camera. This intimacy would've meant the viewer could really feel the humiliation and mistake that the robber made. The problem with this location was the background- we therefore have chosen not do film straight on as the stairs, hall and notice boards are all in view- which do not fit viewer' knowledge of banks- wont be seen. Instead, we have now decided to have an image that looks like cctv footage of a robbery (top ). This will make the problems bad eyesight can cause more realistic and the viewer's may be more likely to buy the product as a result!

Here are two brief shots we took this afternoon at our chosen location. We prefer the second shot; it is more clear that it's a bank because of the computer (we will obviously remove the mug and other bits and bobs). And cctv cameras are more often than not located behind the desk. It also means that we can see the characters face more. However the reflection in the glass is a problem that we may not be able to overcome. The purple door doesn't fit the look of a bank so we have discussed having the photo in black and white (below) which we think looks more realistic.

 
We would have numbers (date and time) to further show that it was cctv footage.

Note that in our actual photo there will be a larger space for our slogan and logo to be on.

We have also considered the altering the quality of the image
to make it look more like cctv footage and therefore more realistic.


 After further discussion over our pop-up we agree that the photo will have to be clearer i.e. the banana will have to be obvious and we would position the face so that the reflection doesn't fall over the characters' face.

Itinerary Shoots x3

20/20 advert:

Date: (draft): 23rd November

Location: Kate's house

Equipment: Camera, tripod, 

Props: paint tube, paint pallet, paintbrush, toothpaste tube, toothbrush,

Costume: paint shirt, dressing gown, grey dress with black cardigan

Actors/Actresses: Kate Morris-Millar, Kona Rogers

Life Drawing Advert: 

Date: TBC

Location: Community hall (Cheney)  

Equipment: Camera, tripod

Props: door sign, chairs,

Costume: plain white robe, black clothing for members of group

Actors/Actresses: TBC

20/20 web pop up (robbery)

Date: TBC

Location: Reception desk(Cheney)

Equipment: Camera, tripod

Props: banana, black sack

Costume: Balaclava, dark jumper, dark trousers, trainers

Actors/Actresses: Calum McCrae 

Company Logo name (Final)

In terms of company name we couldn't use 'Specsavers' so we set about creating a new brand for our product. 
Options:
1. Vision Express- Already taken!
2. VisionPro- 'Pro' doesn't exactly appeal to mainstream; doesn't give an impression of reasonable, affordable prices.
3. Specksavers (spelling difference).
4. 20/20- Refers to 20 out of 20 sight; the best possible sight. By using this we imply to our audience that we can help them achieve this, or to some extent. 
 We have chosen the last one as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is. So to make the purpose of our brand and product more obvious we have decided to call it'20/20 vision'. So that those people at least know it's to do with eyesight. 

This is our logo for our company name. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to show the audience the sharpness of our vision products. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations. 

Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to represent the 'sharp' sight we will be offering our customers. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations.

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.

Potential Costumes for woman in advert

We have put some outfits together that are potential costumes for the woman in the advert.

If we are to use this, we will cover it in paint and she'll be wearing it in the first shot to show that she has been painting.

This dressing gown is what she will wear to show that it is the following morning.

We selected three outfits which are all relatively smart to imply that she is off to work. This contrast with the shock of paint on her teeth further adds an element of humour. After trying all three, we decided that the first outfit was most suitable as the 2nd outfit looks too casual and the third might detract attention away from the paint on her teeth because of the pattern.

We have also considered footwear in case her feet are in the shot. We decided that the first pair are most suitable as they are quite inconspicuous and will therefore not detract attention from the brown paint on her teeth.

Advert Storyboard

 

 1. Woman washes up paint pallet before bed. Bathroom is quite messy, lots of similar looking tubes. 

2. She puts the brown paint tube alongside other tubes including toothpaste tube.

3. The shot will then fade to black to signify her going to bed, and then a similar shot of her by the sink but with her dressing gown on to show that she has just woken up. We may also pair the fade out with a birdsong and an alarm ringing.

4. There is a close up of her squeezing brown paint onto her toothbrush to show the audience that he has made a mistake without revealing obviously what it is.

5. Mid shot of her cleaning her teeth but without revealing that she has brown paint on her teeth as this would reduce the comedic effect. 

 

6. Match on action- she leaves house

                                                     7. Match on action continued

 

 

8. Two shot of woman waving to neighbor.

 

9. Woman smiles- here the it is revealed to the audience about what has happened. When we actually film it, we will use a close up.

10. Shot of neighbor to show her shocked reaction!

Company Name

We have come up with a name for our glasses company name as we couldn't use 'Specsavers'.

Options:
1. Vision Express
2. VisionPro
3. Specksavers (spelling difference)
4. 20/20

Chosen name: 20/20 as it was most catchy!

Sponsorship Advert Discussion

After discussing ideas for our sponsorship advert, we found limitations with two of the ideas:
1. Come dine with me sponsor- we didn't know what to replace for the turkey that would be humorous.
2. Animal sponsor- It would not have been realistic as it required using highly trained animals.

We therefore have chosen to use the life model idea as it has the potential to be funny and effective. We also found a five part documentary of Channel 4, 'Nude today'. The link follows-http://www.channel4.com/programmes/life-class-todays-nude
Plan for sponsorship advert:
1. Woman turns up for 'life model drawing' class. Receptionist tells her it is down the corridor on the left door that reads 'life drawing'.
2. Woman walks past life drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling to floor).
3. The room she has gone into is a bereavement group and the camera films close-ups of them crying.
4. A voice over or other source displays '2020, sponsors of  'Nude today'.

We found a 5 part documentary of Channel 4 which would be a perfect programme to sponsor; Nude Today. The link follows. http://www.channel4.com/programmes/life-class-todays-nude/episode-guide/series-1

Our initial Specsavers research led us to watch this advert (left) which is where we got the inspiration for this idea from. An embarrassment for nudity is something most people have in common and so the majority of people will find this funny.

Web pop up (Mis-en-scene)

Costume Ideas:
When deciding the costume ideas for our actors in the web pop up we decided to correspond to audiences stereotype by using outfits they would expect a robber to be wearing. This is because we don’t want to detract attention away from the banana in the shot as this is the focal point. With something that the audience wouldn’t expect to see, e.g bright clothing,  the audience would be aware of the costume and perhaps even question it. We presented our target audience with two images of the robbers in two different costumes and asked them to state the one in which they noticed the banana sooner. The costumes were: 

1. Dark clothing- black baggy jumper and dark jeans.
2. horizontal black and white striped jumper and jeans

We found that the majority of our target audience noticed the banana in the robbers hand earlier in costume idea 1. With this piece of information, we will use dark clothing.

Setting Ideas:

Similarly to the costume idea, there are certain objects that people expect to see when imagining a bank robbery. If there are objects that correspond to their schemata, they are more likely to remember it which is vital for our advert as we want it to stick with the audience. We have researched studies carried out by researchers such as Loftus and Palmer to find out what people expect to see in a bank robbery. These included:
1. A man wearing a balaclava

2. A getaway car
3. A woman screaming
4. Robber carrying a gun
5. Robber carrying a black bag full of cash 

We would like to include some of these in our web pop up to increase realism. As it is highly unlikely that we will be able to take the photograph in an actual bank, we have to consider locations that are possible. Other possible locations include our school and parents work place however we are looking into this further and will take practice shots at different locations to compare.

Location

Out of all our bathrooms this one is the most appropriate. It is relatively spacious allowing room for shooting and the simple black, white and cream theme will not detract from the point of the advert. Our target audience is mainstream so it's important for as many aspects of our advert to be not too particular. When shooting we will obviously tidy it up( bottles on window sill) and remove the blue basket which is rather distracting.

Sponsorship Ideas

We have been thinking of possible ideas of the kind of programme that we could sponsor. We have already come up with an idea of sponsoring something like 'Come Dine With Me'.

While researching sponsorship adverts, we came across one for 'Come Dine With Me' and their concept was similar to what we intend to do: they acted as if they were in the show and inviting guests over for dinner. They did not use humour in their advert because it was for a wine, they just showed a few guests coming over and giving the wine as a present and the host being extremely pleased. We think that including humour in our advert would attract the audience more and leave a more memorable impression in their minds.

We thought the advert could be of a woman/man preparing a meal for their guests. The person could be making the meal and because of lack of sight, accidentally use something like dog food in the cooking instead of the proper ingredients. We would then see the reaction of the guests eating the food and perhaps a shot of the empty dog food tin in the kitchen for example. Although this would have ruined the meal, we will see them all laughing about it because we do not want to end the advert on a bad impression and everyone being upset because this will not be appealing to the audience. This advert will relate well to the programme it is sponsoring because that is exactly what the programme is about, it also contains humour which we intend to use in our other advert we are making.

Looking at the results to our questionnaire, we can see that our target audience, The Mainstreamer, like to keep up to date with the latest fashion but still consider the price and comfort of the glasses they are buying. From this information, we know that having an advert which includes humour rather than focusing on what brand the glasses are and how great they look will appeal more to our target audience. In an advert focusing on designer glasses, they tend not to mention the price but concentrate more on telling the audience how great they look, but looking at our questionnaire we know that our audience want something that is good quality and good price, therefore we will most likely not sponsor a programme like 'Project Runway' or 'Next Top Model' because these programmes are all about how you look and not about comfort or prices etc. It is important to sponsor a programme that our target audience will also be likely to watch and frequent and entertaining programmes which include slight comedy such as 'Come Dine With Me' and 'Dinner Date' are examples of the type of programme which we would like our advert to sponsor.

Pop-ip Idea 1 (sketch)

This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background of a bank to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups. We also need to have something to click on to attract customers, something like 'Click here to find out what happens next' or 'Click here for 2 for 1 glasses', or anything that will get the customers interacting and interested. A Web Pop-up is used to tell the audience what they could get, but they need an annotation to click on to find out how they can get this. We are aware that we will need to include more information on our Pop-up but we are still discussing what we should have. We want something that will attract the audiences attention and make them want to click on an annotation, this way we can explain in more detail about what we are offering, but the only way to do this is by grabbing their attention in the first place with this Pop-up. We also need to make the writing much bigger, making it more clear the brand of the product. One idea we've had is to have a link saying "See what happens next by clicking here". Implying the link would result in a video or some other type of media which explains the end of the narrative. This would be because our pop-up focuses/relies on comedy and entertainment to attract our audience and not information; e.g. good deals, like most pop-ups. 

When we make our real Web Pop-up we are going to use a real person and not a drawing, this way it is more realistic and believable, also making it funnier because it creates a sense of realism. We are still thinking of the background that we could use, although we don't think that it will be easy to walk into a bank with someone wearing a balaclava and take pictures of them! We are considering using a background of somewhere around school, this would be practical, and the reception, for instance, has a desk and sliding doors similar to those in a bank. We are also considering using a Green screen and putting a picture of the inside of a bank behind the person, although making this look real would would be difficult, especially in terms of difference in lighting. 

In terms of design of our web pop-up we understand the importance of synergy. The decided font and colours of our branding will be consistent throughout the tv advert, the tv sponsorship advert and the web pop-up. The thought we have put to this has established the appropriateness of a relatively neutral colour and font; where some campaigns use bright colours and fonts to catch the audience's eye, ours is using humour. A neutral colour and font offers a more serious side; the audience need to take our product seriously because sight is very important to people.



Storyboard1

This is our original storyboard for our TV advertisement. As you can see it is incomplete. After drawing frame 3 and 4 we realised that in the short space of time that is our advert we don't have time for shots which only concern match on action and continuity. The birdsong (and maybe alarm ringing) will be enough for the audience to recognise the fact that it is morning and she is waking up. We are currently drawing up our new storyboard.



Overview of Ideas

Main task

Creating a glasses advert (still to come up with the brand name) suitable for a mainstream audience.
Location of film: In a house and outside as actress walks out of front door.


Web pop-up

For our web pop up we are again using the comedic theme, this will make the web popup more engaging. Rather than people just closing it without looking at it, using this theme should hopefully make it memorable and more interesting unlike usual popups.
Our plan is draw a picture of a man who is robbing a bank, he is carrying a sack and is wearing a balaclava, instead of holding out a gun he has mistaken this for a banana. The slogan is placed at the bottom of the popup; the last place the viewer will look.
We will draw a sketch of what this will look like.

Sponsorship advert

We are still thinking of possible ideas for this, so far we have come up with sponsoring a show similar to 'come dine with me', in this advert the host would give her guests cat food and the cat the dinner she had cooked. We are unsure of this idea, however we may choose to expand on it if we fail to think of anything else.

Advert costume ideas

When deciding the costumes that our charcters will be wearing we have to take into condieration their age and who the audience is meant to appeal to. Our main character is going to be a woman who is in a rush to leave the house, most probably late for work, therefore we have to think of ways to make the outfit seem as though she has been in a rush but still dressing up for work while also trying to make it seem realistic and relate her to the audience. 
We think her job could involve her having to dress quite smart, trying to look more professional and this creates more of a contrast between the way she is dressed and that fact that she has got black teeth. Having her dressed smart also shows that even people who are in professional jobs, who other people would assume to have everything together, can aslo be vulnerable and buying glasses eliminates that.
Having the woman dressed like this for work is appealing to our target audience of The Mainstreamer because they can realte to this situation. 

Here is one example of what we think the woman could be wearing:


She could either be wearing a smart/casual suit to go to work or something like a dress which is a bit more feminine but still smart. This creates comedy in the advert because the audience will laugh at the fact she is a professional woman but still made the mistake of brushing her teeth with paint and not noticing.
Here is another exmaple:

location shots advert (2)

Here are some photos that we have taken of different rooms around our school to decide which is most suitable for filming our sponsorship advert in. Because we are looking for a room that would hold a life drawing class or bereavement group, we decided to look at our school as they are often held in school like settings or community halls.

1. This was spacious, however it doesn't reflect the typical room an audience might expect a life drawing meeting to be held. There are also too many doors meaning it doesn't look like a closed off room.

2. Out of all the rooms we looked at this was most suitable because the wooden flooring reflected a community hall setting.

3. We felt that the colours used here were too distracting and have chosen that we would like to keep to a relatively neutral colour scheme.

4.Initially we liked this setting as it was spacious and simple however the lighting was not good for filming.

After taking these location shots, we have decided not to use any and instead are using the community hall in our school. Although we haven't got a photo, it is most similar to the second photo however there are numerous doors within the hall which is perfect as it looks like a corridor! This means that the majority of the filming can be carried out in the one room.
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Advert Sound

We have discussed the use of diegetic/non-diegetic sound in our advert. Is music really relevant? Usually music is used to provoke a certain emotion/feeling, and as our advert's main concern in creating humour it seems unnecessary.

 I have included this advert in my research and in this Specsavers advert it is the diegetic sound which is important in emphasising what actually happens and what is funny. You can tell the vulnerability of these two people by their conversation and hearing the birds in the background makes it a more reaslistic situation, not to mention the screams of the other passengers on the rollercoaster having a good time compared to this elderly couple who are obviously clueless without glasses.

Whereas in this Specsavers advert the music is important in creating a specific genre and building up the shepherd's strong wise character which only makes his oblivion to sheering his dogs funnier. This is not the comedic angle we wish to take in our advert so for now we plan not to use music. It'd be easy for us to add music after if we feel it is needed; for example to hide bad diegetic-sound.
One type of diegetic sound that we will definitely use will be the birdsong and alarm ringing to inform the audience of the arrival of morning!

Media theory

Results from Questionnaire

After choosing 'Mainstreamers' as our target audience we created a questionnaire interviewing seventeen 12-18 year olds (a wide age range was used to form a a non biased representation) to find out their preference including questions about deals, choice of eye wear, prices and what they based their choice of eyewear on. We gave individuals brief descriptions of the seven groups created by Young and Rubican to allow them to choose the category that they felt they belonged to. We have discarded the data from categories other than 'mainstreamer' and represented these results in a . From this, we are able to use the findings to include in our advert to ensure that we are reaching out to our target audience. 

Findings for mainstreamer majority:

- They prefer non designer glasses to designer glasses

- They would be prepared to spend between £31-£60

- They wear eye glasses

- Their most desirable deal is 2 for 1 on glasses 

- They base their eyewear on necessity and comfort

With these findings, we can use them in helping to build our advert to include all five aspects associated with wearing glasses.  

Sponsorship advert analysis

onsorship advert analysis

Our next task to to think about creating a sponsorship advert, I have conducted some research into some relevant adverts to get an idea of how they are put together. The conventions we find will hopefully trigger a starting point for our planning. 

http://www.youtube.com/watch?v=MKz3IggVkoMIn this sponsorship advert for 'Come Dine With Me', you can see how they have made the advert relevant to the TV programme. In the advert it appears a woman is hosting a dinner party for her friends much like the concept of the programme. A close up angle is used to show the wine bottle 'Echo Falls' to establish the product concerned. The women are then shown clinking their glasses and laughing with the wine in their glasses. This suggests to the audience the association of Echo Falls wine and having a lovely time. Montage editing is used to show snippets of their evening. The food they have is casual and indulgent, for example the chocolate fingers with whipped cream. This looks very appealing and so encourages the audience to indulge and buying the product by doing so. Before the title comes up it is already clear what is being advertised, but it is the title which confirms this. Sponsorship is key to powerful marketing, its repetitive nature means the audience find it hard to forget. Furthermore the audience's attachment to the particular programme is most probably transferred to the sponsorship advert. This is particularly true when considering daily dramas, which are, of course, viewed on a daily basis.  

The link to a very good example of this follows. 

http://www.youtube.com/watch?v=cIrKKBqEo98&feature=player_embedded

Coronation Street is a daily drama and the audience is likely to feel attached to the featured characters. By following their daily life and the events and emotions that unfold they may even feel as if they are a part of this life. I think the Harvey's sponsorship advert's exploitation of this is very effective. It features two ordinary characters middle aged characters; this abides by the soap operas' target audience. One of them is seen lying to her husband about digging up weeds while lounging on a reclining sofa. Lying to husbands is something that the target audience, or the representation of them, could probably relate to and they will therefore laugh in agreement. While appealing to the target audiences' sense of humour the advert doesn't fail to promote their product. In this case the sofa, which appears lazy and comfy, is the focus of Harveys' promotion.

To remain consistent in the comedic theme of our advertising campaign of an opticians we plan to create a humorous sponsorship advert with the help from the research we have done above.