Advert Sound

We have discussed the use of diegetic/non-diegetic sound in our advert. Is music really relevant? Usually music is used to provoke a certain emotion/feeling, and as our advert's main concern in creating humour it seems unnecessary.

 I have included this advert in my research and in this Specsavers advert it is the diegetic sound which is important in emphasising what actually happens and what is funny. You can tell the vulnerability of these two people by their conversation and hearing the birds in the background makes it a more reaslistic situation, not to mention the screams of the other passengers on the rollercoaster having a good time compared to this elderly couple who are obviously clueless without glasses.

Whereas in this Specsavers advert the music is important in creating a specific genre and building up the shepherd's strong wise character which only makes his oblivion to sheering his dogs funnier. This is not the comedic angle we wish to take in our advert so for now we plan not to use music. It'd be easy for us to add music after if we feel it is needed; for example to hide bad diegetic-sound.
One type of diegetic sound that we will definitely use will be the birdsong and alarm ringing to inform the audience of the arrival of morning!