After choosing 'Mainstreamers' as our target audience we created a questionnaire interviewing seventeen 12-18 year olds (a wide age range was used to form a a non biased representation) to find out their preference including questions about deals, choice of eye wear, prices and what they based their choice of eyewear on. We gave individuals brief descriptions of the seven groups created by Young and Rubican to allow them to choose the category that they felt they belonged to. We have discarded the data from categories other than 'mainstreamer' and represented these results in a . From this, we are able to use the findings to include in our advert to ensure that we are reaching out to our target audience.
Findings for mainstreamer majority:
- They prefer non designer glasses to designer glasses
- They would be prepared to spend between £31-£60
- They wear eye glasses
- Their most desirable deal is 2 for 1 on glasses
- They base their eyewear on necessity and comfort
With these findings, we can use them in helping to build our advert to include all five aspects associated with wearing glasses.
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