Web pop up (Mis-en-scene)

Costume Ideas:
When deciding the costume ideas for our actors in the web pop up we decided to correspond to audiences stereotype by using outfits they would expect a robber to be wearing. This is because we don’t want to detract attention away from the banana in the shot as this is the focal point. With something that the audience wouldn’t expect to see, e.g bright clothing,  the audience would be aware of the costume and perhaps even question it. We presented our target audience with two images of the robbers in two different costumes and asked them to state the one in which they noticed the banana sooner. The costumes were: 

1. Dark clothing- black baggy jumper and dark jeans.
2. horizontal black and white striped jumper and jeans

We found that the majority of our target audience noticed the banana in the robbers hand earlier in costume idea 1. With this piece of information, we will use dark clothing.

Setting Ideas:

Similarly to the costume idea, there are certain objects that people expect to see when imagining a bank robbery. If there are objects that correspond to their schemata, they are more likely to remember it which is vital for our advert as we want it to stick with the audience. We have researched studies carried out by researchers such as Loftus and Palmer to find out what people expect to see in a bank robbery. These included:
1. A man wearing a balaclava

2. A getaway car
3. A woman screaming
4. Robber carrying a gun
5. Robber carrying a black bag full of cash 

We would like to include some of these in our web pop up to increase realism. As it is highly unlikely that we will be able to take the photograph in an actual bank, we have to consider locations that are possible. Other possible locations include our school and parents work place however we are looking into this further and will take practice shots at different locations to compare.

Location

Out of all our bathrooms this one is the most appropriate. It is relatively spacious allowing room for shooting and the simple black, white and cream theme will not detract from the point of the advert. Our target audience is mainstream so it's important for as many aspects of our advert to be not too particular. When shooting we will obviously tidy it up( bottles on window sill) and remove the blue basket which is rather distracting.

Sponsorship Ideas

We have been thinking of possible ideas of the kind of programme that we could sponsor. We have already come up with an idea of sponsoring something like 'Come Dine With Me'.

While researching sponsorship adverts, we came across one for 'Come Dine With Me' and their concept was similar to what we intend to do: they acted as if they were in the show and inviting guests over for dinner. They did not use humour in their advert because it was for a wine, they just showed a few guests coming over and giving the wine as a present and the host being extremely pleased. We think that including humour in our advert would attract the audience more and leave a more memorable impression in their minds.

We thought the advert could be of a woman/man preparing a meal for their guests. The person could be making the meal and because of lack of sight, accidentally use something like dog food in the cooking instead of the proper ingredients. We would then see the reaction of the guests eating the food and perhaps a shot of the empty dog food tin in the kitchen for example. Although this would have ruined the meal, we will see them all laughing about it because we do not want to end the advert on a bad impression and everyone being upset because this will not be appealing to the audience. This advert will relate well to the programme it is sponsoring because that is exactly what the programme is about, it also contains humour which we intend to use in our other advert we are making.

Looking at the results to our questionnaire, we can see that our target audience, The Mainstreamer, like to keep up to date with the latest fashion but still consider the price and comfort of the glasses they are buying. From this information, we know that having an advert which includes humour rather than focusing on what brand the glasses are and how great they look will appeal more to our target audience. In an advert focusing on designer glasses, they tend not to mention the price but concentrate more on telling the audience how great they look, but looking at our questionnaire we know that our audience want something that is good quality and good price, therefore we will most likely not sponsor a programme like 'Project Runway' or 'Next Top Model' because these programmes are all about how you look and not about comfort or prices etc. It is important to sponsor a programme that our target audience will also be likely to watch and frequent and entertaining programmes which include slight comedy such as 'Come Dine With Me' and 'Dinner Date' are examples of the type of programme which we would like our advert to sponsor.

Pop-ip Idea 1 (sketch)

This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background of a bank to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups. We also need to have something to click on to attract customers, something like 'Click here to find out what happens next' or 'Click here for 2 for 1 glasses', or anything that will get the customers interacting and interested. A Web Pop-up is used to tell the audience what they could get, but they need an annotation to click on to find out how they can get this. We are aware that we will need to include more information on our Pop-up but we are still discussing what we should have. We want something that will attract the audiences attention and make them want to click on an annotation, this way we can explain in more detail about what we are offering, but the only way to do this is by grabbing their attention in the first place with this Pop-up. We also need to make the writing much bigger, making it more clear the brand of the product. One idea we've had is to have a link saying "See what happens next by clicking here". Implying the link would result in a video or some other type of media which explains the end of the narrative. This would be because our pop-up focuses/relies on comedy and entertainment to attract our audience and not information; e.g. good deals, like most pop-ups. 

When we make our real Web Pop-up we are going to use a real person and not a drawing, this way it is more realistic and believable, also making it funnier because it creates a sense of realism. We are still thinking of the background that we could use, although we don't think that it will be easy to walk into a bank with someone wearing a balaclava and take pictures of them! We are considering using a background of somewhere around school, this would be practical, and the reception, for instance, has a desk and sliding doors similar to those in a bank. We are also considering using a Green screen and putting a picture of the inside of a bank behind the person, although making this look real would would be difficult, especially in terms of difference in lighting. 

In terms of design of our web pop-up we understand the importance of synergy. The decided font and colours of our branding will be consistent throughout the tv advert, the tv sponsorship advert and the web pop-up. The thought we have put to this has established the appropriateness of a relatively neutral colour and font; where some campaigns use bright colours and fonts to catch the audience's eye, ours is using humour. A neutral colour and font offers a more serious side; the audience need to take our product seriously because sight is very important to people.



Storyboard1

This is our original storyboard for our TV advertisement. As you can see it is incomplete. After drawing frame 3 and 4 we realised that in the short space of time that is our advert we don't have time for shots which only concern match on action and continuity. The birdsong (and maybe alarm ringing) will be enough for the audience to recognise the fact that it is morning and she is waking up. We are currently drawing up our new storyboard.



Overview of Ideas

Main task

Creating a glasses advert (still to come up with the brand name) suitable for a mainstream audience.
Location of film: In a house and outside as actress walks out of front door.


Web pop-up

For our web pop up we are again using the comedic theme, this will make the web popup more engaging. Rather than people just closing it without looking at it, using this theme should hopefully make it memorable and more interesting unlike usual popups.
Our plan is draw a picture of a man who is robbing a bank, he is carrying a sack and is wearing a balaclava, instead of holding out a gun he has mistaken this for a banana. The slogan is placed at the bottom of the popup; the last place the viewer will look.
We will draw a sketch of what this will look like.

Sponsorship advert

We are still thinking of possible ideas for this, so far we have come up with sponsoring a show similar to 'come dine with me', in this advert the host would give her guests cat food and the cat the dinner she had cooked. We are unsure of this idea, however we may choose to expand on it if we fail to think of anything else.

Advert costume ideas

When deciding the costumes that our charcters will be wearing we have to take into condieration their age and who the audience is meant to appeal to. Our main character is going to be a woman who is in a rush to leave the house, most probably late for work, therefore we have to think of ways to make the outfit seem as though she has been in a rush but still dressing up for work while also trying to make it seem realistic and relate her to the audience. 
We think her job could involve her having to dress quite smart, trying to look more professional and this creates more of a contrast between the way she is dressed and that fact that she has got black teeth. Having her dressed smart also shows that even people who are in professional jobs, who other people would assume to have everything together, can aslo be vulnerable and buying glasses eliminates that.
Having the woman dressed like this for work is appealing to our target audience of The Mainstreamer because they can realte to this situation. 

Here is one example of what we think the woman could be wearing:


She could either be wearing a smart/casual suit to go to work or something like a dress which is a bit more feminine but still smart. This creates comedy in the advert because the audience will laugh at the fact she is a professional woman but still made the mistake of brushing her teeth with paint and not noticing.
Here is another exmaple:

location shots advert (2)

Here are some photos that we have taken of different rooms around our school to decide which is most suitable for filming our sponsorship advert in. Because we are looking for a room that would hold a life drawing class or bereavement group, we decided to look at our school as they are often held in school like settings or community halls.

1. This was spacious, however it doesn't reflect the typical room an audience might expect a life drawing meeting to be held. There are also too many doors meaning it doesn't look like a closed off room.

2. Out of all the rooms we looked at this was most suitable because the wooden flooring reflected a community hall setting.

3. We felt that the colours used here were too distracting and have chosen that we would like to keep to a relatively neutral colour scheme.

4.Initially we liked this setting as it was spacious and simple however the lighting was not good for filming.

After taking these location shots, we have decided not to use any and instead are using the community hall in our school. Although we haven't got a photo, it is most similar to the second photo however there are numerous doors within the hall which is perfect as it looks like a corridor! This means that the majority of the filming can be carried out in the one room.
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Advert Sound

We have discussed the use of diegetic/non-diegetic sound in our advert. Is music really relevant? Usually music is used to provoke a certain emotion/feeling, and as our advert's main concern in creating humour it seems unnecessary.

 I have included this advert in my research and in this Specsavers advert it is the diegetic sound which is important in emphasising what actually happens and what is funny. You can tell the vulnerability of these two people by their conversation and hearing the birds in the background makes it a more reaslistic situation, not to mention the screams of the other passengers on the rollercoaster having a good time compared to this elderly couple who are obviously clueless without glasses.

Whereas in this Specsavers advert the music is important in creating a specific genre and building up the shepherd's strong wise character which only makes his oblivion to sheering his dogs funnier. This is not the comedic angle we wish to take in our advert so for now we plan not to use music. It'd be easy for us to add music after if we feel it is needed; for example to hide bad diegetic-sound.
One type of diegetic sound that we will definitely use will be the birdsong and alarm ringing to inform the audience of the arrival of morning!

Media theory

Results from Questionnaire

After choosing 'Mainstreamers' as our target audience we created a questionnaire interviewing seventeen 12-18 year olds (a wide age range was used to form a a non biased representation) to find out their preference including questions about deals, choice of eye wear, prices and what they based their choice of eyewear on. We gave individuals brief descriptions of the seven groups created by Young and Rubican to allow them to choose the category that they felt they belonged to. We have discarded the data from categories other than 'mainstreamer' and represented these results in a . From this, we are able to use the findings to include in our advert to ensure that we are reaching out to our target audience. 

Findings for mainstreamer majority:

- They prefer non designer glasses to designer glasses

- They would be prepared to spend between £31-£60

- They wear eye glasses

- Their most desirable deal is 2 for 1 on glasses 

- They base their eyewear on necessity and comfort

With these findings, we can use them in helping to build our advert to include all five aspects associated with wearing glasses.  

Sponsorship advert analysis

onsorship advert analysis

Our next task to to think about creating a sponsorship advert, I have conducted some research into some relevant adverts to get an idea of how they are put together. The conventions we find will hopefully trigger a starting point for our planning. 

http://www.youtube.com/watch?v=MKz3IggVkoMIn this sponsorship advert for 'Come Dine With Me', you can see how they have made the advert relevant to the TV programme. In the advert it appears a woman is hosting a dinner party for her friends much like the concept of the programme. A close up angle is used to show the wine bottle 'Echo Falls' to establish the product concerned. The women are then shown clinking their glasses and laughing with the wine in their glasses. This suggests to the audience the association of Echo Falls wine and having a lovely time. Montage editing is used to show snippets of their evening. The food they have is casual and indulgent, for example the chocolate fingers with whipped cream. This looks very appealing and so encourages the audience to indulge and buying the product by doing so. Before the title comes up it is already clear what is being advertised, but it is the title which confirms this. Sponsorship is key to powerful marketing, its repetitive nature means the audience find it hard to forget. Furthermore the audience's attachment to the particular programme is most probably transferred to the sponsorship advert. This is particularly true when considering daily dramas, which are, of course, viewed on a daily basis.  

The link to a very good example of this follows. 

http://www.youtube.com/watch?v=cIrKKBqEo98&feature=player_embedded

Coronation Street is a daily drama and the audience is likely to feel attached to the featured characters. By following their daily life and the events and emotions that unfold they may even feel as if they are a part of this life. I think the Harvey's sponsorship advert's exploitation of this is very effective. It features two ordinary characters middle aged characters; this abides by the soap operas' target audience. One of them is seen lying to her husband about digging up weeds while lounging on a reclining sofa. Lying to husbands is something that the target audience, or the representation of them, could probably relate to and they will therefore laugh in agreement. While appealing to the target audiences' sense of humour the advert doesn't fail to promote their product. In this case the sofa, which appears lazy and comfy, is the focus of Harveys' promotion.

To remain consistent in the comedic theme of our advertising campaign of an opticians we plan to create a humorous sponsorship advert with the help from the research we have done above. 

Web pop-up Analysis

Pop-up analysis

For our second subsidiary task we have chosen to do a pop-up advertisement. They are a form of advertisement on the world wide web. They generally appear as new web browser windows and have many pros and cons. Although they are clearly effective, as any type of advertisement acts as promotion for the product, they have a reputation for being annoying and intrusive. Above is an example of a pop up. It is rather simple, and this is because the attention paid to it will not be as much as that paid to a less intrusive advert. Therefore only a small amount of information is able to expressed to the audience. The brand name is in large font making it easily seen and the brand's theme colour is used as a background. The combination of the two make the advertisement easily identified as Netflix. As well as promotion of the brand, this pop-up specifically promotes their product which is an offer of dvd rental deliveries for $9.99 a month. The words "DELIVERED" are in bold, attracting the viewers' attention. The picture of the house reinforces the delivery aspect of the advertisement. Visual codes are very important in advertising as it takes the viewer much shorter to take them in than words meaning they're more likely to take in he images. Without the image in this specific advert I think what Netflix are promoting wouldn't be nearly half as effective. A huge benefit of using pop-ups is the interactivity of the world wide web. As you can see, if the audience is interested in the product they can easily access it. In relatively large font in the bottom right corner is a link "Click here". It is common in advertisement to place important aspects in the bottom right corner. This is because people read all texts from top left to bottom right.