Web Pop-up Advert Picture Update



These are a few more pictures that we took as an update of our previous Web Pop-up pictures. We decided to go back and see how it looks from slightly different angles. We also used a banana to show what it would look like in the final Web Pop-up, this is to get a better idea of how it will look.

The first picture was taken to make it look like it's from a CCTV Camera, we have already talked about this shot previously and we all liked the idea of having it from this angle. We tried to take it from a slightly lower angle this time, this is to try and get a better picture of the robber and to make it more clear that the banana is the punch line. We had tried taking this picture from many different heights and after a while we decided that it could be quite hard to get the message across to the audience using this angle; the banana is not clear and you cannot see the robber enough in the shot.

In the second picture, we took this in front of a white wall to get a clear shot of the robber. This is not what we would use for our final Web Pop-up but we wanted to get an idea of how the robber should hold the banana. In this picture, the banana is slightly out of the shot but we have discussed this and think that if we had the banana fully in shot it would make it much more clearer of the situation and adds to the humour. We want the banana to be the main thing in the picture, also the closer it is to the camera, the bigger it looks.

In the third and fourth pictures, we took from the Cashiers point of view. After deciding that having a shot from a CCTV angle is out the picture, we choose to have it from this angle. We like the fact that this angle makes it more intimate for the audience and also gives a much more clear picture of the robber and his mistake. These are all draft pictures for what it will look like, but when taking the final picture we will most likely use a lower angle, this makes the Cashier looks vulnerable and the robber looks more powerful, even though what he thinks is a gun is actually a banana. We intend to use this angle and at the same time, incorporate what we talked about in picture two. So we want the banana to be much bigger and closer to the audience and the shot to be from the Cashiers point of view. We are using a different person to act as the robber, we are going to use a male student from our school who is much taller than we are, this way it is more of a stereotype for a robber.

Costume for Sponsorship

 

For the life drawing model we think a robe would be most appropriate. The one we are also using in our main advert fits the role perfectly! We will have to find a tie that is of the same colour. This should be easy.

The group in the bereavement support meeting will wear dull clothes;  black clothes to give the impression of mourning. This is essential as we want to make it as clear as possible through mis-en-scene that it is what they expect to see.

Update

We have come up with an idea for our second tv advert. The camera will scan over a couple having a romantic meal at home. It will then scan over to the kitchen and show an open tin of dog food among the ingredients used to cook the romantic dinner. Our initial idea was to show one of the couple preparing it, using dog food. But then an element of comedy is lost if the audience find our straight away. As a result of the way we are filming it, the advert will be relitively short. Therefore we have decided to use this idea for our sponsorship advert. This means we will use the life model idea for our second advert. While further discussing our sponsorship advert we have realised that we need more time to tell the audience what is actually happening. It may not be obvious that she is a life model unless we have her ask the receptionist where it is for example.

Storyboard for Sponsorship Advert

This is the storyboard for our sponsorship advert. Like in the Specsavers sauna advert (http://www.youtube.com/watch?v=VELQ39QAYP4) the audience wont realise the mistake the character has made until the character realises (the audience are therefore more likey to relate to the character's bad sight). To do this the audience can't know it's a bereavement support meeting until right at the end; the only bit of the group you see is in shot 3 when the back of someone's head is seen watching the character rush over. This does not reveal anything as it implies that it could also be a life drawing room.

To keep the professionalism of the advert no nudity will have to be shown and we will imply this through shot 4 and 5.

The door closes in the last shot revealing the sign saying 'Bereavement Support Meeting'. We chose this meeting, and not say an AA meeting, because it makes the nudity even more innappropriate and therefore funny. This is also a perfect space for our logo and slogan to appear.

Location Shots For Web Pop-up

Basing our decision of what bank cashiers look like on online research (left, right) and our own knowledge on this, we chose to shoot the pop-up image in the location below. It is the reception of our school and the nature of any reception gives an impression of a bank. Particularly because of the glass and the slot at the bottom (as if for passing money through).

Our original plan was to have the pop-up from the cashiers point of view, so the robber would be pointing the banana at the camera. This intimacy would've meant the viewer could really feel the humiliation and mistake that the robber made. The problem with this location was the background- we therefore have chosen not do film straight on as the stairs, hall and notice boards are all in view- which do not fit viewer' knowledge of banks- wont be seen. Instead, we have now decided to have an image that looks like cctv footage of a robbery (top ). This will make the problems bad eyesight can cause more realistic and the viewer's may be more likely to buy the product as a result!

Here are two brief shots we took this afternoon at our chosen location. We prefer the second shot; it is more clear that it's a bank because of the computer (we will obviously remove the mug and other bits and bobs). And cctv cameras are more often than not located behind the desk. It also means that we can see the characters face more. However the reflection in the glass is a problem that we may not be able to overcome. The purple door doesn't fit the look of a bank so we have discussed having the photo in black and white (below) which we think looks more realistic.

 
We would have numbers (date and time) to further show that it was cctv footage.

Note that in our actual photo there will be a larger space for our slogan and logo to be on.

We have also considered the altering the quality of the image
to make it look more like cctv footage and therefore more realistic.


 After further discussion over our pop-up we agree that the photo will have to be clearer i.e. the banana will have to be obvious and we would position the face so that the reflection doesn't fall over the characters' face.

Itinerary Shoots x3

20/20 advert:

Date: (draft): 23rd November

Location: Kate's house

Equipment: Camera, tripod, 

Props: paint tube, paint pallet, paintbrush, toothpaste tube, toothbrush,

Costume: paint shirt, dressing gown, grey dress with black cardigan

Actors/Actresses: Kate Morris-Millar, Kona Rogers

Life Drawing Advert: 

Date: TBC

Location: Community hall (Cheney)  

Equipment: Camera, tripod

Props: door sign, chairs,

Costume: plain white robe, black clothing for members of group

Actors/Actresses: TBC

20/20 web pop up (robbery)

Date: TBC

Location: Reception desk(Cheney)

Equipment: Camera, tripod

Props: banana, black sack

Costume: Balaclava, dark jumper, dark trousers, trainers

Actors/Actresses: Calum McCrae 

Company Logo name (Final)

In terms of company name we couldn't use 'Specsavers' so we set about creating a new brand for our product. 
Options:
1. Vision Express- Already taken!
2. VisionPro- 'Pro' doesn't exactly appeal to mainstream; doesn't give an impression of reasonable, affordable prices.
3. Specksavers (spelling difference).
4. 20/20- Refers to 20 out of 20 sight; the best possible sight. By using this we imply to our audience that we can help them achieve this, or to some extent. 
 We have chosen the last one as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is. So to make the purpose of our brand and product more obvious we have decided to call it'20/20 vision'. So that those people at least know it's to do with eyesight. 

This is our logo for our company name. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to show the audience the sharpness of our vision products. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations. 

Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to represent the 'sharp' sight we will be offering our customers. The 'V' whilst being also a 'forward slash' can be seen as tick- this therefore has positive connotations.

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.

Potential Costumes for woman in advert

We have put some outfits together that are potential costumes for the woman in the advert.

If we are to use this, we will cover it in paint and she'll be wearing it in the first shot to show that she has been painting.

This dressing gown is what she will wear to show that it is the following morning.

We selected three outfits which are all relatively smart to imply that she is off to work. This contrast with the shock of paint on her teeth further adds an element of humour. After trying all three, we decided that the first outfit was most suitable as the 2nd outfit looks too casual and the third might detract attention away from the paint on her teeth because of the pattern.

We have also considered footwear in case her feet are in the shot. We decided that the first pair are most suitable as they are quite inconspicuous and will therefore not detract attention from the brown paint on her teeth.

Advert Storyboard

 

 1. Woman washes up paint pallet before bed. Bathroom is quite messy, lots of similar looking tubes. 

2. She puts the brown paint tube alongside other tubes including toothpaste tube.

3. The shot will then fade to black to signify her going to bed, and then a similar shot of her by the sink but with her dressing gown on to show that she has just woken up. We may also pair the fade out with a birdsong and an alarm ringing.

4. There is a close up of her squeezing brown paint onto her toothbrush to show the audience that he has made a mistake without revealing obviously what it is.

5. Mid shot of her cleaning her teeth but without revealing that she has brown paint on her teeth as this would reduce the comedic effect. 

 

6. Match on action- she leaves house

                                                     7. Match on action continued

 

 

8. Two shot of woman waving to neighbor.

 

9. Woman smiles- here the it is revealed to the audience about what has happened. When we actually film it, we will use a close up.

10. Shot of neighbor to show her shocked reaction!

Company Name

We have come up with a name for our glasses company name as we couldn't use 'Specsavers'.

Options:
1. Vision Express
2. VisionPro
3. Specksavers (spelling difference)
4. 20/20

Chosen name: 20/20 as it was most catchy!

Sponsorship Advert Discussion

After discussing ideas for our sponsorship advert, we found limitations with two of the ideas:
1. Come dine with me sponsor- we didn't know what to replace for the turkey that would be humorous.
2. Animal sponsor- It would not have been realistic as it required using highly trained animals.

We therefore have chosen to use the life model idea as it has the potential to be funny and effective. We also found a five part documentary of Channel 4, 'Nude today'. The link follows-http://www.channel4.com/programmes/life-class-todays-nude
Plan for sponsorship advert:
1. Woman turns up for 'life model drawing' class. Receptionist tells her it is down the corridor on the left door that reads 'life drawing'.
2. Woman walks past life drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling to floor).
3. The room she has gone into is a bereavement group and the camera films close-ups of them crying.
4. A voice over or other source displays '2020, sponsors of  'Nude today'.

We found a 5 part documentary of Channel 4 which would be a perfect programme to sponsor; Nude Today. The link follows. http://www.channel4.com/programmes/life-class-todays-nude/episode-guide/series-1

Our initial Specsavers research led us to watch this advert (left) which is where we got the inspiration for this idea from. An embarrassment for nudity is something most people have in common and so the majority of people will find this funny.