A2 media draft advert(1)

This is the draft for our advert for 20/20 and after shooting this, we realise that there are a number of alterations to be made. We followed the storyboard when filming, however when put into practice there were numerous shots that we need to alter, lengthen or add in. Firstly, there are some continuity issues including:

1. The camera angle is straight on in one shot and slanted in the next.
2. The paint moves place
3. She picks up a different toothbrush

Another aspect of this that we will alter is the narrative; we want her to seem as though she is in more of a rush. To do this we will show her grabbing her bag and a short clip of her getting dressed because the scene from her in the bathroom to straight out of the door jumps too quickly. We are also not going to show Kate brushing her teeth as we want the paint on her teeth to be the punchline at the end. Instead a clip from behind showing the action is enough to explain to the audience what is happening. The first 6 seconds will be filmed at night in the actual film to create a sense of realism as the lighting will be darker. Another clip we will add in is Kate turning off the light as the black out we have used in the draft is not enough to indicate that it is the next morning. The added sound effect of a birdsong in the morning in addition to the light change will be more o an obvious indication. For the last scene of her walking down the road, we need the clip to be longer as 'Should've gone to 20/20' does not appear for long enough and it ends quite awkwardly. Finally, there is a lack of brown paint on her teeth that can be easily altered as we didn't have any chocolate spread on the day but will make sure we do next time!