Monday, 20 August 2012

Chosen Brief

Our chosen Brief is an Advertising package for a new product or service, to include two advertisements, together with:
1. A Tv programme sponsorship sequence
2. A web pop up

We are planning on doing an energy drink advertisement using montage editing.This will allow us to vary the pace of the advertisment to suit the style of song. (currently undecided).

Common associations with energy drinks:
- Popular with the young demographic
- An Athletes drink

This will give us a potential target audience; the younger sportier types. However other potential target audiences could include:
1. Individuals who aspire to be sporty
2. Older individuals who want more energy




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