Advertisment research (lucozade adverts)

http://www.youtube.com/watch?v=de58eWgDNFg

This Lucozade advert features groups of young fashionable, cool and sporty individuals. The message that is given to the audience is that you could be like this if you have Lucozade. There is little focus on the energy drink itself and a much larger focus on the individuals' skateboarding, rollerblading and dancing in a desirable location (sunny, palm trees, beach). To the audience, this is very appealing and the song also plays a big part in drawing their attention in as it is a dubstep song- something that is popular amongst the younger generation. An example of a symbiotic relationship can be seen between DJ Fresh( Artist in Lucozade advert) and the Lucozade advertising company. When people hear the song, they associate it with Lucozade which may encourage individuals to purchase the energy drink. Similarly the song is likely to become more popular with the frequent appearance of the advert on television.

http://www.youtube.com/watch?v=gCp_tR3WpT4

In the build up to the 2012 Olympic games, there was a rise in the number of adverts using this big event to their advantage such as this Lucozade advert. Here, by featuring the Olympic champion Mo Farrah, Lucozade is trying to give the message across the public that you can become an olympic champion like Mo Farrah if you drink Lucozade. the voice over says 'you need to replace the electrolytes you lose in sweat, an isotonic performance fuel to take you faster'. Which makes Lucozade appear to be not just an energy drink but containing ingredients that actually make you faster. Because they have provided the public with this information, it gives them greater confidence in the drink.

From researching these two adverts I have thought more about what we could potentially include in our advert and the questions we need to consider such as :
1. A voice over clip- what type of information should we include?
2. Something that is currently popular to base our advert around- how will we find out if it is popular amongst our target audience?

As we are unable to have Olympic champions like Mo Farrah in our advert, we will produce an advert that is more like the first advert in terms of the target audience they have reached, however as our advert will be montage editing there will be numerous differences.